The daily challenge of shopping center managers is the increase in traffic. This is one of the main reasons why they spend time and money on marketing. Here are some marketing tips to help you attract more visitors and build lasting relationships with your customers.

1. Create a unique hashtag for your store.

Hashtags make it easy to find content and interact. Of course, this depends on your own use of social media, but user-generated hashtags are also something that many businesses use today. Having a specific hashtag for your store will help you monitor and collect the content your visitors post on social media as they share their shopping experience. It’s also a great way to find loyal fans. Here’s a good hashtag promotion guide to help you choose a good hashtag: Encourage your customers to use your official hashtag and post about their experience at the market, in-store, or customer service interactions. People love to share products and unique experiences with their communities through social media. Social media is powerful and has great content that you can use for marketing. Mall chain VIVO does a great job of creating unique hashtags for each location. For example, a mall in Baia Mare, Romania, uses the hashtag #VIVOBaiaMare, a combination of the mall’s name and location.

2. Events are held on weekends and holidays

People don’t want to leave their homes to shop. They work to cooperate with each other, join communities and feel that they belong here. Therefore, shopping centers should focus more on their role as social and cultural centers than on the “shopping” function. Marketing should appeal to the general public through music, art and social events. On weekends and holidays, we look for a variety of events that everyone can enjoy. There is plenty of space for a supermarket that is not being used as a meeting place. This opens up opportunities for community groups and non-profit organizations to host events and entertain visitors throughout the year. You can also run contests with attractive prizes. For example, you can also use photo contests to promote your brand and the brands of your tenants. You can get tons of user-generated content by asking customers to take photos or selfies of their experience in your store. You can also cross-promote by asking store owners to share photos on their social media accounts. Finally, collect all your favorite posts on your social media walls and let people vote for their favorite photos using Reactions.

Here are some more event ideas that work well for Ivana Ljušić Ristić, Marketing Manager at Rajiceva Shopping Center.

It’s best to use all social media channels to promote new stores, events you host, new collections, new movies in mall theaters, and sales and giveaways. Build excitement and consider your followers to be the first to hear about new content and you’ll be guaranteed a positive response. Plus, it will drive people to your market. If you’re looking for inspiration for great social media campaigns for your market, be sure to check out the Instagram accounts of the world’s biggest retailers. Dubai Mall has a great collection of various engagement events on its social media accounts. He has over 1 million followers on Instagram alone.

4. Engage your website visitors with social media widgets

What you spend creating for your social media followers is about more than the platform you post it on. For example, social media widgets can display content on your store website from all social media accounts. New posts published on your business page are automatically added to the social widget. You can edit your content by selecting content related to a specific event or event. In addition to the content you create, you can use social media widgets to collect and display posts shared by your customers and social media influencers. They create a great social presence for your website.